/* Marketing Manager : */

Marketing Manager

Marketing Manager

Do you go to SXSW Interactive? Do you twitter to reach customers? Do you want to work in a hot Austin startup company?

Our client is seeking an experienced B2B marketing manager to drive programs and projects for the digital content market. This position will require close alignment with the sales, product development, business development and product management to implement compelling go to market strategies and to support ongoing sales efforts.

If you apply, you MUST
• Have business to business marketing experience. Consumer marketing is not the right fit for this role.
• Have experience creating and managing campaigns for directors and executives.
• Have a passion for digital content.

The Marketing Manager Will Focus On
• Sales tools and field sales enablement
• New product launches
• Competitive positioning
• Customer and analyst briefings

The Ideal Candidate Will Have
• a passion for digital content and a great appetite for reading
• a history of teamwork and willingness to roll up one’s sleeves to get the job done
• an ability to interpret data and make business recommendations
• superior verbal and written communications skills
• a high attention to detail and proven ability to manage multiple, competing priorities simultaneously

Duties and Responsibilities include
• Manage acquisition marketing initiatives from ideation stage through launch to drive marketing process
• Conceive, create and execute innovative marketing programs across multiple acquisition channels leveraging campaign data and customer segmentation
• Use data including salesforce.com, conversion, clicks, customer and sales data to measure performance of programs and drive innovation
• Develop, supervise, report, and continually improve upon success metrics utilizing various methods including multivariate testing applications
• Collaborate with internal and external to develop and leverage marketing programs and identify new opportunities that align to team and cross-company goals;
• Develop and manage product launch and marketing campaigns in conjunction with product development, provide content and positioning for collateral (brochures/fact sheets/web site/white papers)
• Provide collateral for field sales, marketing partners and website that accelerates sales process
• Deliver enablement to the field organizations – sales, sales consultants, professional services, and partners
• Conduct research on market trends
• Develop compelling product demonstrations and presentations to customers and prospects
• Work with product management on competitive analysis and create competitive positioning for the field

Education and Experience:
BA/BS in marketing, communication or technology. MBA a plus. Requires 5+ years’ experience in enterprise software and 3+ years’ experience in software product marketing.

Specialized Knowledge and Skills:
Understanding of digital content or SaaS space, issues related to ebooks and critical applications in complex environments. Experience/background in software development and/or software consulting. Superior written and verbal communication skills.

Strong plus – experience/background in:
Business process management/workflow. Project, portfolio, and program management. Marketing, accounting or financial management.

To Apply: send your resume as a Word of PDF to our recruiting team: 51628@americanworkforce.jobs No phone calls, please. Candidates local to Austin, TX are greatly preferred and will be considered first.

There Is 1 Response So Far. »

  1. This position is one of ours at LibreDigital. It is currently closed. Thank you to all who applied for this position and we wish you the best of luck in your job search.

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